Re: Metrics Program-Access_Log Solution

From: Jim Sterne <jsterne_at_targeting.com>
Date: Fri 02 Jul 2004 08:27:00 -0500

 Josh Carlson wrote:

>if you mean Jim Sterne, i'll agree I just bought a replacement
>copy of Web Metrics since I left my last copy on the airplane :(

Yeah, I've done that too.

>Neither server log file
>analysis nor client-side tagging is completely accurate. Anyone
>have any data which is *more* accurate?

I talk to as many as I can about all of the above and
almost all of them agree (vendors as well) that there are
no accurate numbers. This is not an exact science. It
is a game of differences (between this period and last
period) and trends.

Take a look at the RedEye report at
http://www.redeye.com/case_data.html?nolnktyp=newsbox
(requires free registration). They compared logfile data
and cookie data with login data. Scary.


-------------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
www.targeting.com www.emetrics.org
Consultant, Author, Speaker on Measuring Website Success
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Received on Fri Jul 02 2004 - 08:27:00 CDT