Aaron Solomon wrote:
>Hi all. I work for a company that sells phone cards and I would like to
>throw out a question regarding HTML newsletters.
>
>We have been sending out a monthly promotional HTML newsletter but have been
>finding that more and more newsletters are being sent back to us because
>they are being rejected by the recipient's anti spam software.
>
>How can we minimize that number of rejected emails that are being sent back
>and get the promotional newsletters into our customer's email boxes??
Hi Aaron,
First understand that there are three reasons that your newsletter are not
reaching their intended recipients:
1. A subscriber has to add senders to a friend's list otherwise email will
be filtered out.
2. Your sending IP or the domain name associated with the FROM in your
email address has been blacklisted. A related issue we're seeing some
clients have issues with in recent weeks is that reverse DNS is not
configuring for the domain appearing in the from address. (With the move
towards name-based domain hosting, ISPs seemed to have stopped this
practice for a while only to have restarted it.)
3. Your subscriber (or their ISP) is using content-sensitive spam filtering.
So, in order to attack the problem, you need to ascertain exactly why your
newsletters are being returned. In most cases I've seen, it isn't a single
issue but a combination of the above. Generally speaking, issues with bounced
(or filtered) emails are a symptom and not the actual problem. Unfortunately,
unless you figure out what the problem(s) is/are and deal with, the
number of bounces and filtered emails will likely increase.
Regards,
Sharon Tucci
http://www.ListCast.com
All the Bells and Whistles Email List Management
At No Frills Pricing!
Received on Fri Jul 02 2004 - 08:29:53 CDT
