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Re: HTML Emails

From: Josh Carlson <jcarlson_at_insurancejournal.com>
Date: Wed 07 Jul 2004 07:20:59 -0500

"Aaron Solomon" <aaron.solomon_at_corp.idt.net> wrote:

>If we sent out a text newsletter and an HTML newsletter together (to our own
>customers- we would NEVER Spam), won't the spam blockers reject both simply
>because the text newsletter is appearing with the HTML newsletter which is
>seen as foreign and a threat??

OK, let's say one way to detect spam is to identify patterns are
common in spam messages.

With that in mind, the reason it was recommended to send both
formats in one message (aka "multi-part message") is that many
spammers provide *only* an html version. Thus, by providing a
multi-part format your message is less like a spam message.
Likewise sending an html message with the <title>Untitled
Document</title> will also likely score you *bad* points with some
filters. Why? Well mostly because it is commonly found in other
spam. For a list of tests performed by SpamAssassin (a commonly
used spam filter) see: http://au.spamassassin.org/tests.html

And yes the whole message could still be "blocked" by the spam
filter.

There are other reasons to provide both text and html format. Some
mail servers strip out html (many large corporations), so if you
have not provided the message in an plaintext format, then users
will potentially see a jumbled message. And some people prefer
plaintext.

Josh
 





Received on Wed Jul 07 2004 - 07:20:59 CDT


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