Advice about selling online advertising

From: Bogdan Anastasiei <abo28_at_yahoo.com>
Date: Mon 12 Jul 2004 19:53:42 -0500

Hello,

My name is Bogdan Anastasiei and I live in Iasi,
Romania. I am a lecturer at the University of Iasi and
I am currently teaching marketing.

Recently, I started a part time business as an
Internet advertising broker. I identified a few big
Romanian sites and I made agreements with their owners
to sell advertising for them. Also, I bought an ad
server software to manage the campaigns. My network
has 8 sites now.

Problem: in about two months, I found no advertisers.
The main method to approach them was the phone call,
but without any success. Now, I think that my strategy
is wrong in some respect. I am willing to persevere,
but to persevere in the right direction. I am looking
for a practical advice from an expert. My concrete
question: which is the right method to approach the
potential advertisers...

* make them an advertising offer and sending them the
media kit, so they can study it and choose the sites
they are interested in OR
* asking them to sponsor a PARTICULAR site, and
sending them a sponsorship demand only for that site
(e.g., ask a bank to sponsor a financial site or a
gift shop to sponsor a site for women)?

If you have some practical advice for me, about
approaching potential advertisers and creating
attractive offers, I would be very grateful.

Thank you very much for your time!

Sincerely,

Bogdan Anastasiei







Received on Mon Jul 12 2004 - 19:53:42 CDT