Hello Marco,
I checked out your website and tried out the search engine. I'm really
impressed by this clever concept of searching all of the major book stores
all at once. Plus, with the use of the session ID, my previous search
results are still listed when I clicked to goto the homepage. This is
definitely a cool feature which will make selling more books easier for the
users. Don't you just love it when a well executed plan comes to together
seamlessly? :-)
To get a better idea of what keywords are "most popular" for your
particular industry, I would like to recommend the Overture Search Term
Suggestion Tool. It's free and you don't need an account to use!
Here's the link: http://www.content.overture.com/d/USm/ac/index.jhtml
(lower right hand corner)
Other good keywords analyzer tool: http://www.wordtracker.com/
I did a quick searched for "canadian book seller" and there were only 118
searches for this keyword last month. In this case, you might want to
consider aiming for the other popular keywords which are relevant to your
industry.
Keep in mind that PPC advertising can get expensive especially if you're
aiming for keywords that are in high demand. And speaking as an SEO
consultant, I would prefer to test a new online business with PPC
advertising FIRST to see which keywords would work for my website and draft
an SEO plan to target those same keywords in either Google or Yahoo.
Ideally, you want to use PPC advertising to determine the most profitable
keywords and then target those same keywords in your long term SEO
strategy.
I wish you well!
--
Cordially,
Tom Cranston
http://www.finesearch.com/services.php
Need quality web site traffic fast?
Email me for more information!
Received on Thu Aug 05 2004 - 12:11:37 CDT
