Re: SearchBooks

From: Josh Carlson <jcarlson_at_insurancejournal.com>
Date: Fri 06 Aug 2004 09:37:00 -0500

> I'm trying to advertise on Google, since I guess this is the most
> effective way. BUT I need to know the keywords. Since there are
> millions of books, which keywords do I choose ? Its impossible for me
> to list all keywords.

profitable ones that convert to sales.

> Question. Is there a way to list keywords, or any suggestions?
Use book titles from NY Times Bestsellers. New Releases. Book titles you
see featured on the front pages of Amazon, Borders, etc. You might be able
to get some of these multi-word phrases at a decent price.

> Also would I be better advertising via AdWords or via SEO ?

Solid search positioning is as good as any AdWords. AdWords will quickly
get you the position you want at a price you can calculate. SEO can be
*free* or cost you a ton. You have a lot of potential content to work with
(books, descriptions). Checkout Amazon Web Services.

Based on the way your site currently works, I'd make these quick
recommendations for improved conversions, search positioning.

Create category pages, (i.e. NY Times Bestsellers, New Releases, Computer
Programming)

 From these pages, link to individual book pages, where you provide
description and pricing and affiliate links.

Done correct you can generate these automatically :)

Make search engine friendly URLs for these pages, (no query strings)
i.e. searchbooks.ca/nytimes vs searchbooks.ca/index.php?category=nytimes
more info: http://www.google.com/search?q=search+friendly+urls



Josh Carlson





Received on Fri Aug 06 2004 - 09:37:00 CDT