O-A JOB OPENING #5: Dir. Email Marketing

From: Cliff Kurtzman <moderator_at_o-a.com>
Date: Mon 16 Aug 2004 09:46:22 -0500

A well-funded and rapidly-growing company based in Boca Raton,
Florida, USA is seeking an individual for the following
position. They are seeking an in-house employee only --
they will not accept consultants, contractors, telecommuters,
or non-U.S. residents who do not already have the necessary
visa to work in the United States. The company does offer
relocation assistance. Please reply only if you are in the
Boca Raton area or willing to consider relocating to that area.

Fort Lauderdale and Miami are both within commuting distance of
Boca Raton.

Please circulate these job openings to others that you think
might potentially be interested. The Online Ads list offers
you a $350.00 referral bonus if a non-list member is hired
based on your referral and they remain with their new employer
for at least three months.

The open position is as follows:

-----------------

Position Title: Director of Email Marketing / Database Marketing

   Total Work Experience: 4+ Years
   Location: Boca Raton, FL
   Career Level: Experienced (Manager)
   Status: Full Time, Employee
   Education Level: Masters Degree or equivalent additional experience

Job Description:

The Director of Email Marketing / Database Marketing is
responsible for the development, execution and optimization
of all B2C and B2B database marketing campaigns with an
emphasis on Direct Email Marketing.

The individual we seek is an Email Marketing "guru" who has
a deep understanding of the email campaign management activities
designed to drive superior response rates and revenue
optimization. In addition, the ideal candidate will have
experience monetizing data via offline channels such as direct
mail and telemarketing.

The individual will be responsible for directing creative
development and execution, and creation of winning list
segmentation contact strategies and data analysis leading
to program optimization. Additionally, this position will
include the full range of activities to support management
of database acquisition programs designed to drive
traffic and revenues.

Duties and Responsibilities:

Develop a strategic framework for the use of email & database
marketing techniques to advance company success.

Develop and manage testing programs to optimize creative,
communication frequency and list segmentation to drive
superior ROI.

Continual analysis of relevant metrics to optimize campaign
performance and maximize subscriber lifetime value.

Oversee cross-functional teams to develop creative elements and other
supporting services in the execution of email marketing activities

Oversee Online ISP relationships and optimization of email delivery
technology to maximize email deliverability and open rates.

Select and manage third-party relationships necessary to execute against
the strategic framework. These relationships could potentially include,
but are not limited to, email production firm(s), data cleansing and overlay
suppliers, email deliverability monitoring companies, statistical data
modeling services, etc.

Requirements:

Strong understanding of Internet-based consumer behavior and direct
marketing tactics.

Master's degree in Marketing or related field, or equivalent experience.

4+ years experience in direct/database marketing or customer relationship
marketing program development and/or implementation.

4+ years experience utilizing outbound Email marketing in a B2C / B2B
environment.

2+ years experience directly managing a subordinate staff in a
database marketing functional role.

Exceptional data evaluation skills with the ability to extract and
interpret data from various sources to offer creative marketing and
product solutions. Experience directly accessing data stored in a
marketing data mart or data warehouse, a plus. Experience providing
direction or feedback to the creation or enhancement of such a system
highly valued.

Experience in designing and executing segmentation strategies.

Experience with leading email delivery solution providers a plus.

Deep understanding of data analytics and an ability to test, analyze
and modify campaigns to yield increases in ROI.

Superior analytical thinking, communication and project management skills.

Superior understanding of database marketing practices with the proven
ability to leverage technology to advance what can be achieved
through database marketing.

Ability to succeed in a fast paced environment where performance
goals are aggressive.

-----------------

If you know of someone that might be interested... all they have
to do is email their resume to hiring_at_o-a.com, and be sure
to ask them to mention O-A JOB OPENING #5 and that you referred
them to us.

Thank you,

--Cliff

Clifford R. Kurtzman
CEO | Moderator
ADASTRO Incorporated | The Online Advertising Discussion List
http://www.adastro.com | http://www.o-a.com

To submit a notice of a job opening:
http://www.o-a.com/internet-marketing-jobs-2.html

To submit your resume when looking for a job:
http://www.o-a.com/internet-marketing-jobs.html






Received on Mon Aug 16 2004 - 09:46:22 CDT