O-A JOB OPENING #6: Dir. Search Engine Marketing

From: Cliff Kurtzman <moderator_at_o-a.com>
Date: Thu 19 Aug 2004 16:52:51 -0500

A well-funded and rapidly-growing company based in Boca Raton,
Florida, USA is seeking an individual for the following
position. They are seeking an in-house employee only --
they will not accept consultants, contractors, telecommuters,
or non-U.S. residents who do not already have the necessary
visa to work in the United States. The company does offer
relocation assistance. Please reply only if you are in the
Boca Raton area or willing to consider relocating to that area.

Fort Lauderdale and Miami are both within commuting distance of
Boca Raton.

Please circulate these job openings to others that you think
might potentially be interested. The Online Ads list offers
you a $350.00 referral bonus if a non-list member is hired
based on your referral and they remain with their new employer
for at least three months.

The open position is as follows:

-----------------

Position Title: Director of Search Engine Marketing

   Total Work Experience: 5+ Years
   Location: Boca Raton, FL
   Career Level: Experienced
   Status: Full Time, Employee
   Education Level: Bachelors Degree

RESPONSIBILITIES

Assist in building and growing the search engine marketing business within
the company. Develop a strategic plan that will drive incremental revenue
and enhance the search marketing efforts of our clients

Leveraging paid search experience, work with technology department to design
and build an industry-leading automated real-time keyword bid management
service scalable to millions of keyword listings optimizing according to
Cost-Per-Action (CPA) goals

Build strategic relationships with all major search engine partners

Train and grow a team of Search Analysts who will be servicing multiple
client accounts with a range of search services, including paid placement
and paid inclusion

Manage and optimize paid search listings across a range of paid search
suppliers

Use search engine optimization (SEO) techniques to optimize positioning in
natural search results

Continually leverage new tools & industry best practices to ensure company
remains an outstanding benchmark for both paid and natural search
performance

MINIMUM REQUIREMENTS

5+ years work experience in an E-commerce environment with a minimum of 2+
years experience managing paid and natural search programs

Experience in managing significant budgets on top tier search engines
(Overture, Google, MSN, Yahoo)

Familiarity with SEM/SEO vendor products, in particular automated bid
management solutions

Experience and success in using Paid Search to drive conversions and ROI

Highly knowledgeable about natural search tactics and how web metrics are
tracked (http headers, redirect, tracking pixels, etc.)

Is a strong strategist/tactician. Has current knowledge of latest industry
trends with Google, Yahoo, Overture, etc.

Quantitative skills including the ability to monitor budgets, understand
return on investment and select relative data for analyzing future actions

Strong execution and implementation skills

BA minimum, Master's degree a plus

-----------------

If you know of someone that might be interested... all they have
to do is email their resume to hiring_at_o-a.com, and be sure
to ask them to mention O-A JOB OPENING #6 and that you referred
them to us.

Thank you,

--Cliff

Clifford R. Kurtzman
CEO | Moderator
ADASTRO Incorporated | The Online Advertising Discussion List
http://www.adastro.com | http://www.o-a.com

To submit a notice of a job opening:
http://www.o-a.com/internet-marketing-jobs-2.html

To submit your resume when looking for a job:
http://www.o-a.com/internet-marketing-jobs.html






Received on Thu Aug 19 2004 - 16:52:51 CDT