Re: Advertising Campaing advice

From: Rob Frankel <rob_at_robfrankel.com>
Date: Tue 31 Aug 2004 07:42:33 -0500

Jeff Staniforth wrote thusly:

>I am wanting to put together a list of marketing initiatives I will
>implement, or out source.
>
>One that I am wanting to do is grow my newsletter list. Can anyone
>recommend where I can purchase list sign-up's?
>
>I did purchase 20,000 from Get Response, but they only subscribe about 100
>per day. So is going to take about 6 months to get them.
>
>Apart from that I am wanting to get more visitors (what's new) to my web
>site. I current only get about 600 visitors per day, converting into about 9
>sales, with about half of them are from affiliates.

This is exactly why Branded Communities work so well. Once you
realize that its MUCH easier to get more dollars from devoted users -
while turning them into evangelists for your brand - services like
Get Response fall by the wayside.

Give them a platform in which they can meet and further each other's
agenda and you'll see higher rates of profit with lower customer
acquisition costs.

This is what we're doing at http://www.i-legions.com. There's an FAQ
there, as well.

HTH,
--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Branding Expert http://www.RobFrankel.com
Revenue-generating Branded Community (TM): http://www.i-legions.com
The best biz discussion list on the web: http://www.FrankelTips.com
Yes, there's a blog, if you can handle it: http://robfrankel.blogspot.com





Received on Tue Aug 31 2004 - 07:42:33 CDT