Re: MODERATOR NOTE: The Future of this List

From: Rob Frankel <rob_at_robfrankel.com>
Date: Wed 01 Sep 2004 12:15:18 -0500

John Gaskill wrote thusly:

>I wasn't disputing the value of the O-A list Rob. Correct me if I'm
>mistaken but Cliff's question was directed to "The Future of this List."
>
>Like a product in a competitive market, a list must be "marketed"
>to attract new subscribers. It is no different than a special interest
>magazine. Relying exclusively on word of mouth advertising
>is a long term road to oblivion.

I agree with you, John. I wasn't going there. Sorry if I wrote it
badly. What I was suggesting is a broadening of the list's scope.
What started out as a purely educational venue might have begun to
have commercial overtones, but stopped there.

Expanding those programs, as we've done on FrankelBiz, keeps the
group vital and active, not to mention profitable.
--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Branding Expert http://www.RobFrankel.com
Revenue-generating Branded Community (TM): http://www.i-legions.com
The best biz discussion list on the web: http://www.FrankelTips.com
Yes, there's a blog, if you can handle it: http://robfrankel.blogspot.com





Received on Wed Sep 01 2004 - 12:15:18 CDT