Performance of Adserver based Banners
We run b2b portals focusing on foreign trade. The revenue
stream has been subscription service - but these days
receiving advt also.
This forum has been an excellent source of information
on Internet advertisements and helped novices like us
to learn the basics.
Recently we accepted a javascript based banner that
fetches .gif animated banner from an adserver
(adserver.impactproximity.com)
The adserver keeps track of performance statistics like
impression/click ratio etc.
We find adserver traffic performance report significantly
lower than our server statistics report.
One can understand a reasonable difference of +/- 5%
between the two reports - however what we are experiencing
is far larger !
What could be the reason and how do we overcome this
under performance ? Please help
Best Regards
Amit K Chatterjee
<!-- My left brain has nothing right, my right
brain has nothing left -->
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Great Indian Bazaar - http://www.infobanc.com
Trade Point for Indian Manufacturers/Exporters
Tel: 91-11-26961886 / 26866235
E-Mail: mail_at_infobanc.com Fax: 91-11-26866235
Trade Leads - http://www.thegreatindianbazaar.com
Business Directory & Fact File http://www.vanik.com
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Received on Mon Sep 13 2004 - 07:45:12 CDT
