Re: Performance of Adserver based Banners

From: Jim Sterne <jsterne_at_targeting.com>
Date: Tue 14 Sep 2004 06:58:17 -0500

Amit K Chatterjee wrote:

>We find adserver traffic performance report significantly
>lower than our server statistics report.
>
>One can understand a reasonable difference of +/- 5%
>between the two reports - however what we are experiencing
>is far larger !
>
>What could be the reason and how do we overcome this
>under performance ? Please help

Lots of reasons, I'm afraid Amit.
Here are a few articles to help you get the picture:

http://www.clickz.com/experts/ad/ad_tech/article.php/1463151
http://www.wilreynolds.net/articles/wrong.html
http://www.clickz.com/news/article.php/736491
http://www.redeye.com/case_data.html?nolnktyp=newsbox


-------------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
www.targeting.com 805-965-3184
Consultant, Author, Speaker on Measuring Website Success
-------------------------------------------------------------
Subscribe to "Sterne Measures" at www.emetrics.org







Received on Tue Sep 14 2004 - 06:58:17 CDT