Re: Measurement & tracking method: eyetracking shows contributing factors to an ad's visibility

From: Jim Sterne <jsterne_at_targeting.com>
Date: Thu 30 Sep 2004 08:26:06 -0500

Greg Edwards wrote:

>Have people seen this eyetracking advertising study of things you can do
>that make advertising viewed more or less on websites?
>
>http://www.poynterextra.org/eyetrack2004/advertising.htm

I've been watch and writing about eye tracking -
and specifically Eyetools - for the three years.
This stuff is really essential to understanding how
people use the Internet.

We are all so inclined to believe that everybody
surfs the way we do - but this assumption has two
major flaws.

1. Nobody surfs the way you do.
2. Nobody surfs the way you *think* you do.

What do you really see when you're surfing? Not
what you may think.

So if you can't take the time to do your own eye tracking
study, study this report.

Good stuff. Thanks Greg.


-------------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
805-965-3184 http://www.targeting.com
Consultant, Author, Speaker on Measuring Website Success
-------------------------------------------------------------
Subscribe to "Sterne Measures" at http://www.emetrics.org






Received on Thu Sep 30 2004 - 08:26:06 CDT