Re: Measurement & tracking method: eyetracking shows contributing factors to an ad's visibility
Greg,
I would like to know what you think about the the idea that eye
movements do not tell much about what a person is seeing, but actually
only shows what a person is focusing on. (which is a completely
different thing.)
You mentioned: "Visual breaks in design (white space, etc) serve as
barriers to seeing ads and reduce viewing,"
I would like to disagree with that. I think the ad is actually seen,
but ignored because it did not attract the sponteneous or natural
attention (http://www.seo-works.com/search-engine-news/seo-news-06/image-ads.html)
A white space doesn't serve as a barrier, but as an actual part of the
structure of a page. Not using these "barriers" makes it difficult for
the brain to understand the page and therefore eye movements will be
going all over the page.
People generally see everything in a page, but not everything draws
attention. Besides this, when the same type of uninteresting
information can be found in the same place in all pages in a website,
people may become selectively blind for that place. (meaning that the
brain ignores that part of all pages by definition.)
I am curious to know how eye movement research handles these types of issues.
Regards,
Peter
_________________________________
Peter Faber
Internet Marketing Consultant
http://www.SEO-Works.com
http://www.Knowledge-Finder.com
http://www.TextLinkBrokers.com
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Received on Thu Sep 30 2004 - 08:26:58 CDT
