Re: Measurement & tracking method: eyetracking shows contributing factors to an ad's visibility

From: James Santagata <james_at_audiencetrax.com>
Date: Fri 01 Oct 2004 05:53:17 -0500

Jim Sterne wrote:

>Greg Edwards wrote:
>
>>Have people seen this eyetracking advertising study of things you can do
>>that make advertising viewed more or less on websites?
>>
>>http://www.poynterextra.org/eyetrack2004/advertising.htm
>
>I've been watch and writing about eye tracking -
>and specifically Eyetools - for the three years.
>This stuff is really essential to understanding how
>people use the Internet.
>
>We are all so inclined to believe that everybody
>surfs the way we do - but this assumption has two
>major flaws.
>
>1. Nobody surfs the way you do.
>2. Nobody surfs the way you *think* you do.

I'm not naive enough to think that everyone surfs the way I do, but surely
out of the untold millions of web surfers some surely do.

But if what you state is true, that nobody surfs the web like any of us do, that
would mean that no two people surf alike. Is that accurate?

Which in turn means we all surf differently which would then mean that there
is no value in studying how any one person surfs because there is no similarity
between any two web surfers on the planet.

- James






Received on Fri Oct 01 2004 - 05:53:17 CDT