Re: Measurement & tracking method: eyetracking shows contributing factors to an ad's visibility

From: Peter Faber <peterfaber_at_gmail.com>
Date: Wed 06 Oct 2004 12:04:27 -0500

Greg,

I like your reply. It shows there has been a lot of thought in it and
does not merely focus on what the eye is looking at. The balance you
speak about is right on the money.

Here you make a good point: "Because of this, attention tends to
follow the fixation. Or, more appropriately, the fixation tends to
follow the attention (in general)."

Definitely it is more apporpirate to say "The fixation follows the
attention." the other way arround is absolute wrong in my opinion.
(it's like saying the horse moves because of the wagon it is pulling).

How does your tool deal with the fact that attention depends on the
personal preferences of the visitor?

Regards,

Peter
_________________________________
Peter Faber
Internet Marketing Consultant
http://www.SEO-Works.com
http://www.Knowledge-Finder.com
http://www.TextLinkBrokers.com
_________________________________





Received on Wed Oct 06 2004 - 12:04:27 CDT