Re: Selling customer information to a third party

From: Rob Frankel <rob_at_robfrankel.com>
Date: Fri 17 Dec 2004 11:01:35 -0600

Bill Glazer wrote:

>I am in the midst of licensing some content to another site in exchange for a
>link. Their lawyer now tells me that I cannot sell information I collect
>from their customers to a third party. I explained that I do not at present
>sell info to a third party but I may in the future. Anyway, how will I know
>where they are coming from. I get people filling out my form for a
>free update
>from many sources. I have also told them that I am willing to put in a very
>clear privacy policy that states that people filling out the form give me
>explicit permission to give their info to people I deem suitable. Are they
>unreasonable? Or am I missing something here.
>
>Is it even a law that you need a privacy policy?

You're REALLY missing something here. Their lawyer has nothing to do
with it. It's the terms of the agreement that dictate what you can
and cannot do.

That having been said, the shortest route to internet suicide is
formally announcing that you MAY sell information, which is
tantamount to announcing that you WILL be selling information.

That should kill your business pretty fast.

Be smart. Take the traffic and DON'T sell any information to anyone.
It's much more valuable to keep it to yourself and let others pay you
to send stuff to members who have opted in to your list.
--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Branding Expert http://www.RobFrankel.com
Revenue-generating Branded Community (TM): http://www.i-legions.com
The best biz discussion list on the web: http://www.FrankelTips.com
Yes, there's a blog, if you can handle it: http://robfrankel.blogspot.com



From nobody
From ddpromo1_at_excite.com
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Subject: Online Traffic
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Date: Fri 17 Dec 2004 14:12:35 -0600

We're looking to launch into a new field in our Internet marketing
quest which is offering Internet traffic. We want to offer our clients
guaranteed targeted traffic and reporting information for online
ad campaigns.

Where could I get quality "wholesale" targeted traffic? We recently
have been in touch with the best in the industry (i.e. doubleclick,
valueclick, burst, 24/7 media) and their minimuim campaigns
start $20000-$50000 per. These are great goals, but just starting
out maybe be a hard sell.

Any suggestions?

David DeCantillon
President
D&D Promotions
http://www.powerofmarketing.com
mailto:ddpromo1_at_powerofmarketing.com
Knowledge Is Power..ONLY When Executed!




Received on Fri Dec 17 2004 - 11:01:35 CST