Re: Shopping Cart / Sales Abandonment

From: Jeremy Stetson <oa-only_at_mensimageconsultant.com>
Date: Thu 30 Dec 2004 18:17:16 -0600

Tom Lehman <tlehman_at_ansible.com> wrote:

> I'm sure this question has been asked many times, but I would appreciate
> pointers to data on barriers / facilitators of making an online purchase,
> ie, from putting it in the cart through the process of actually completing
> the sale.
>
> A colleague asked me for this data, and I know I've seen this kind of data,
> but I can't seem to put my fingers on it.
>
> Specifically, one important aspect is process of a manufacturers site
> referring people to dealer or retail sites when the user clicks on a "I
> want to purchase this" kind of button. My experience online tells me that
> the drop-off rate at the point of redirection must be significant. I'd like
> data to show whether in fact that is true.

The valuable book Web Metrics (2002, by Jim Sterne) cites some findings from
what was then vividence.com, in 2000. They're available online at
www.atlasdmt.com/media/pdfs/insights/DMIDropeview.pdf




Received on Thu Dec 30 2004 - 18:17:16 CST