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Re: Latest books suggestions

From: Rob Frankel <rob_at_robfrankel.com>
Date: Tue 04 Jan 2005 09:50:06 -0600

Bill Glazer wrote thusly:

>A fascinating book for its leading edge approach to marketing. It's a
>whole new world and a step up from branding. Go to lovemarks.com
>
>Bill Glazer
>SnapFashun

No disrespect meant here, but lovemarks, IMHO, is just more hype/fad
with no real value.
--
Rob Frankel

"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, branding expert and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
Big Time Branding (SM) http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM: ROBFRANKEL



Received on Tue Jan 04 2005 - 09:50:06 CST


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