Re: Ad serving

From: Leon Mergen <leon_at_antrophia.com>
Date: Tue 25 Jan 2005 07:35:07 -0600

Kevin Plunkett wrote:

> We are looking into upgrading our ad server. I was hoping
> a few of you might have some insight into what has worked well and
> what hasn't. I am looking for something that has multiple targeting
> capability. Individuals will go through our site and in the process
> they tell us in what industry and in what city they work. salary is
> another possible target. The ad server should be able to target a
> combination of these inputs together. I am looking to manage ads on
> a large network of sites with the same kind of targeting. Automatic
> optimization is also important. Any help you could provide me would
> be greatly appreciated.

Is performance important ? This usually is a critical factor in
selecting the correct ad server software.

Regards,

Leon Mergen




Received on Tue Jan 25 2005 - 07:35:07 CST