Webiste copy style

From: Jim Sterne <jsterne_at_targeting.com>
Date: Fri 11 Feb 2005 13:55:58 -0600

Lynn Bishop wrote:

>I was reading the other day,
>about writing good copy for websites, and one of the things he said was that
>websites are far to impersonal, and people like to feel they "Know" the
>person they are contacting.... we are rebuilding our graphic design site and
>I've decided to write some hints and tips, things like taking your own
>product photos, choosing a website address (url) and other money saving
>ideas, the tips will be typed in my usual friendly style, and I'm going to
>provide a different email address and see if people contact me personally
>for work rather than info@ address, because they feel they "know me" from
>reading the articles.

Depends a great deal on the site. If you write copy
for a bank site, "chatty" might not be the best approach.
On the other hand, I love the copy at http://www.boden.co.uk/
Their print catalogs are the same.

Small site? For a company of one or two people?
Be yourself.

--------------------------------------------------------
Jim Sterne www.targeting.com
=====================================
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Received on Fri Feb 11 2005 - 13:55:58 CST