Re: Introduction to the list

From: Rob Frankel <rob_at_robfrankel.com>
Date: Mon 14 Feb 2005 10:12:35 -0600

Lynn Bishop wrote:

>Actually this has probably been discussed, but I was reading the other day,
>about writing good copy for websites, and one of the things he said was that
>websites are far to impersonal, and people like to feel they "Know" the
>person they are contacting.... we are rebuilding our graphic design site and
>I've decided to write some hints and tips, things like taking your own
>product photos, choosing a website address (url) and other money saving
>ideas, the tips will be typed in my usual friendly style, and I'm going to
>provide a different email address and see if people contact me personally
>for work rather than info@ address, because they feel they "know me" from
>reading the articles.

I'm a strong believer in connecting as personally as you can. My
home page has been criticized by a lot of "experts" but has always
managed to connect with qualified prospects, which is its job.

While more stylized and personal copy usually gets fewer inquiries,
the inquiries you do get are generally of higher quality.

At least, that's been my experience.
--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Branding Expert http://www.RobFrankel.com
Revenue-generating Branded Community (TM): http://www.i-legions.com
The best biz discussion list on the web: http://www.FrankelTips.com
Yes, there's a blog, if you can handle it: http://robfrankel.blogspot.com



Received on Mon Feb 14 2005 - 10:12:35 CST