Re: Organic Optimization

From: Anita Cohen-Williams <cohwill_at_gmail.com>
Date: Fri 18 Feb 2005 09:02:06 -0600

William Rice <wrice_at_webaward.org> wrote:
  
> What are some suggestions of companies to consider, what to look for,
> and what type of budget to expect?

There are several items to consider when selecting a SEO firm.

First, stay away from companies that promise the top ten rankings in
the search engines. Due to the nature of search engines, this is not
possible without either spending a lot of money on pay per click or or
other methods.

Make sure that the company is up front about all the services it is
providing. Many companies do not explain what they are doing, and just
throw a lot of jargon around. While you do not need the specifics, you
do need to have a basic understanding of what is happening. If the
company representative can't quite explain what the company does, then
you have a problem.

It is hard to say what to expect as far as a budget is concerned. Each
web site is different, with different needs. $150,000 however, is way
too high. Something in the neighborhood of $20-50,000 or less is more
likely.

--
Anita Cohen-Williams
Search Engine Optimizer/Guru
http://www.seo-specialists.org
"Search Engine Ranking is Our Business!"



Received on Fri Feb 18 2005 - 09:02:06 CST