Re: SEO versus PPC - the unending debate

From: Cliff Kurtzman <moderator_at_o-a.com>
Date: Mon 21 Mar 2005 12:38:35 -0600

What I pointed out in my coverage of Jared Spool's
presentation at the last eMetrics Summit is relevant to
this discussion. While increasing conversions
is generally a good thing, increasing traffic is also
important. Sometimes results can improve with a drop in
conversions if the gain in overall traffic is
proportionally greater. You can read the entire
article at:

Land of Lost Revenue:
What's Important to Measure in E-Commerce?
http://www.adastro.com/apogee/revenue.html

--Cliff

Clifford R. Kurtzman, Ph.D.
(281) 480-6300

CEO | Moderator
ADASTRO Incorporated | The Online Advertising Discussion List
http://www.adastro.com | http://www.o-a.com



Received on Mon Mar 21 2005 - 12:38:35 CST