Ad placement in a web pagex addin

From: Brad Jensen <brad_at_elstore.com>
Date: Fri 25 Mar 2005 06:59:22 -0600

We are a document and content management software company. We
recently designed a simple voice recorder that runs as an
activex in a web page (its' about 36K so far). We are going to
use it for voice notations, memo recordings, phone recording,
etc. Since its hosted in a page, the user doesn't have to do a
separate download, and it's always up to date.

We originally wrote this as a freebee so that people with
loved ones in the military could easily record very small wav
files (1/30th the size of an uncompressed file, and smaller
than mp3s) that would play on any windows pc. Everybody
already has the codecs installed, they just don't know how to
use it.

One of the uses could be to record audio for emails (I send
voice emails now to my dad, much faster and richer than text).
Also, you could record audio for web pages. There are other
ways to do this, but this is much easier than anything else
out there.

You can try it yourself at www.actasif.com/saveawave

After thinking about this for a bit, I realized that people
might want to put the recorder on their own web pages to
encourage response - its' much faster to record an email than
type one, and there is also the niftiness factor to think of.

I don't want to sell a zillion copies at 19.95 to bloggers and
small sites, but I'd like to see it used. One of the things I
thought of is a context-sensitive ad download like Google's
Adsense, of just one text ad into the control. Easy for us to
do, but I don't have ads to sell, and my product is a 20K+
document management system for midsized businesses. I could
sell the recorder itself using the nag factor, but I was
thinking maybe someone here might have an idea of someone with
ad inventory that this might be a good fit for.

The problem with us just giving it away is that everyone who
visits a page hosting this will get a download message (one
time and on any software update). Obviously if we do ad
insertions we will get even more bandwidth use, but then there
is a revenue stream also. Fortunately they are just now
fiberizing my building. (I have two full T-1s now, neither of
which is nearly full).

The nice thing about text ads is they are easy to host and do
clicks from in an acitvex.

Right now the control does save to disk and email with your
email client. It also can be put in a form with a hidden file
input variable to upload results to a server.

I'm open to suggestions, advice, connections, questions.

Brad Jensen
President
www.esltore.com





Received on Fri Mar 25 2005 - 06:59:22 CST