Ronni,
We were mentioned in the article and I would like to help provide some
information about the industry and S-IQ:
Ronni Rhodes <Ronni_at_wbcimaging.com> wrote:
> There was an intriguing article in ClickZ yesterday about the
> advent of marketing messages/advertisements in RSS feeds:
>
> http://www.clickz.com/experts/crm/actionable_analysis/article.php/3495396
>
> To me, one of the major attractions of an RSS feed is the
> absence of any ads or "clutter."
I agree. A content providers greatest challenge will be to maintain a
balance.
> Do you think that ads will have an impact on the growth and
> acceptance of RSS?
There are a lot of other issues that could slow down the consumer adoption
rate of RSS. This is an interesting point to discuss: If the feed contains ads
(let's say every 10th article), will the consumer who adds the feed to their RSS
reader be less likely to keep the feed or unsubscribe? The consumer knows no
different.
> Will the same problems occurring with
> web site ads and e-mail marketing crop up in RSS?
Web Site: There are at least 4 to 5 ads minimum around an article. In RSS,
there is really only one ad location so you will get less compared to a web
site.
Email: There is a great chart about the pros/cons:
http://blogs.msdn.com/alexbarn/archive/2004/05/22/139461.aspx . It's a good
read.
Looking forward the groups follow-on questions.
I'll be at Ad-Tech later this month so I look forward to meeting folks from
the O-A group.
Thanks
Stuart
Clickz's Columnist Dave Morgan the CEO of Tacado:
RSS Advertising, Coming Fast
http://www.clickz.com/experts/crm/actionable_analysis/article.php/3495396
--
Stuart Watson
Syndicate IQ
"Manage, Measure, Monetiz"
Corporate Site: http://www.syndicateiq.com
Corporate Blog: http://www.syndicateiq.com/cms/s-iq/blog/
Syndication/RSS Index:
http://www.syndicateiq.com/cms/s-iq/syndication/syndication_index
E - swatson_at_syndicateiq.com
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Received on Mon Apr 11 2005 - 12:54:19 CDT
