Typical click:page load ratios?

From: James Gardner <jgardner_at_onetooneinteractive.com>
Date: Thu 14 Apr 2005 20:35:40 -0500

Any of you care to share your experience with click:page load ratios?

I'm referring to the percentage of people clicking on an ad unit who
successfully have the landing page load and thus trigger DART's
spotlight tags. You'd perhaps think it would be at or near 100%, but
of course many things conspire to make it lower than that -- e.g.
people accidentally clicking the ad who immediately hit the back
button, people impatient with the page's loading speed who hit the
back button, etc. For us, at least, it's a critical statistic because it's
very near to the top of the overall conversion "funnel" --
improvements here can have a huge impact on completed transactons.

Let me know what your experience has been -- highs and lows,
if possible.

Best,

- James



Received on Thu Apr 14 2005 - 20:35:40 CDT