Campaign archive resource and other questions

From: Katlen Schutt <katlenschutt_at_yahoo.com>
Date: Mon 06 Jun 2005 10:18:12 -0500

Hi there:

I've been on this list for about 8 weeks. I really
enjoy discussions on lists and I know there are quite
a few people who subscribe, so I hope we can see more
dialog as this list still averages a few postings
daily.

Meanwhile, I'm excited about this listserv as a
resource so I wanted to ask the group for a few leads:

1) Can anyone share a good resource for reviewing
award winning banner creative for eCommerce-driven
banners/campaigns?

2) In the same flavor of the first question, I am also
interested in the subsequent landing page. I would
love to see examples of good eCommerce landing pages
associated with acquisition campaigns. Any source
there?

3) My final question: What has been a book that you've
read that covers eMarketing and discusses the overall
best practices for online advertising campaigns? The
face of advertising campaigns are changing. Just
yesterday I read an article in the NY Times where they
mention how campaigns are shifting their TV ad dollars
and positioning them online.

Thanks in advance for your insight! I look forward to
all the information that is available through this
forum.

Katlen




Received on Mon Jun 06 2005 - 10:18:12 CDT