Re: Number of creatives to support an ad buy

From: Brad Jensen <brad_at_elstore.com>
Date: Tue 14 Jun 2005 20:21:52 -0500

> When your messaging is the same, I might recommend
> considering multiple ad positions (rotate leaderboards, big
> box and skyscraper positions) with the same creative as
> opposed to multiple creative in the same ad spot.
>
> Good luck!
>
> Lana Tordoff

It seems to me that the whole point of the internet is the
fact that you can test your assumptions and expectations, and
use real numbers to improve your results.

Creative would be one of the things I test.

Brad Jensen





Received on Tue Jun 14 2005 - 20:21:52 CDT