Re: Improving Conversion Rate
Dan Steinberg wrote:
>I run a small web site that sells high-quality aerial photo posters to niche
>groups. I don't seem to be having problems with my ads - I advertise on
>small niche web sites and newsletters, and those ads are delivering visitors.
>
>The problem is that they aren't buying anything - my conversion rate on my
>latest ads are under 0.1%!!
>
>I don't think it's my web site design. I think that there's something wrong
>with my marketing mix - people who do buy the posters write me and tell me
>how much they love them. It could be the price, or it could be something
>else. But since I don't know who the non-buyers are, I can't
>contact them to ask
>them what the problem is.
>
>My question is: Any suggestions for good ways to figure out why they aren't
>buying? Or even just figure out who the non-buyers are?
I could be wrong, but if all you offer are shots of Disney parks and
Stanford University, you're limiting your appeal....and that's what
the web design communicates.
HTH
--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Branding Expert http://www.RobFrankel.com Skype/AIM: ROBFRANKEL
Yes, there's an RSS feed blog, if you can handle it:
http://robfrankel.blogspot.com
Received on Fri Jun 17 2005 - 16:37:05 CDT
