Re: Improving Conversion Rate

From: Mark Stringham <mark_at_whywebworks.net>
Date: Fri 17 Jun 2005 16:38:39 -0500

Hi Dan -

I think a key element to better conversion is web log analysis.
Typically, your web analytics will tell you a lot about visitor
behavior. And after some clickstream analysis (entry/exit pages - next
page flow etc), you can tweek the "purchase path" to be more focused on
visitor conversion.=20

Just my 2 bits.

Mark Stringham
WebWorks
www.whywebworks.net





Received on Fri Jun 17 2005 - 16:38:39 CDT