Re: Improving Conversion Rate

From: Ivan Pope <ivan2_at_ivanpope.com>
Date: Fri 17 Jun 2005 16:39:33 -0500

Dan,

You'll probably get this from everyone - but you only have four
products. So, while for anyone who has an interest in a poster of
Disneyland or Stanford your product is a perfect fit - for everyone else
in the world, there is no chance at all of a buy.

Are you going to add more places? More colleges? It would be interesting
to see how your conversion rate went up for each college you added. Or
what about towns, cities, other places of interest.

I guess you just have to massively widen your product range and your
conversion rates will grow with that.

Cheers,
Ivan




Received on Fri Jun 17 2005 - 16:39:33 CDT