Re: Want to be in my AD:TECH presentation next week?
Hi Cliff,
I'll be blogging the AD:TECH show for the AD:TECHBlog along with Steve Hall,
Erin Bradley and David Berkowitz. I hope to see you there.
Lee Odden
TopRank Online Marketing
http://www.toprankresults.com
Online Marketing Blog
http://www.toprankblog.com
952.400.0194 .tel
952.400.8784 .fax
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Subject: Google Does Not Like "Thin" Affiliates
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From: "Linda Buquet" <4catalyst_at_excite.com>
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Date: Mon 11 Jul 2005 15:34:33 -0500
We all know that content is king and affiliates that succeed and prosper
will need to be adding value to avoid duplicate penalties by search
engines. Not sure if any of you have read "Google's Spam Recognition
Guide for Raters" that is being discussed on some of the SEO forums.
The following article from Allan Gardyne in the Associate Programs
Newsletter sums it up well and divulges the HUMAN algos that Google
has trained it's human mods to look for when deciding good affiliate
sites from bad. I blogged about this a few days ago, but it's really
important so thought I would also share it here. Affiliates and
merchants that have not read this info yet, REALLY need to!
http://www.associateprograms.com/search/newsletter263.shtml
Allan only quotes parts of the Google Spam Guide. Serious affiliates
and merchants will want to study the whole thing carefully.
I am all for Google having nice clean SERPs and would like to see all
the really spammy sites go, but I don't want to see any affiliates suffer
financial set backs needlessly. Even though we pass out lots of free
affiliate datafeeds for all of our programs, we do so with the
expectation that affiliates will add their own content, value and
creativity. Unfortunately sometimes they don't.
Linda Buquet
Affiliate Management Consultant
http://www.5staraffiliateprograms.com
Received on Wed Jul 06 2005 - 14:07:20 CDT