Re: Contact Info Best practices

From: Rob Frankel <rob_at_robfrankel.com>
Date: Thu 18 Aug 2005 09:45:15 -0500

At 8:09 AM -0500 8/18/05, Cyndi Kennedy wrote thusly:
>Hi All:
>
>We are currently developing our site for launch across North America
>(not global). We have some functionality on our site that provides local
>information. We are a free-membership based service that will be
>providing price-optimized search functionality for grocery store sales
>in major centres.
>
>My question, which is really a poll on best practices for contact info
>on a web site, is this:
>
>Does anyone have any experience with:
>-only providing email contact info on their website (as opposed to
>address and telephone as well)?
>-the pros and cons of either of the above?
>-moving from only providing email contact to adding address and
>telephone number or vice-versa?
>

From a brand point of view, the more transparency
(i.e., information) you provide, the more
credibility you gain. Since trust is the most
important part of brand value, it pays to show
people you have nothing to hide.

My 2¢.
--
Rob Frankel, "Yes, I really do turn users into evangelists for your brand."
Branding Expert http://www.RobFrankel.com Skype/AIM: ROBFRANKEL
Yes, there's an RSS feed blog, if you can handle
it: http://robfrankel.blogspot.com




Received on Thu Aug 18 2005 - 09:45:15 CDT