Re: Contact Info Best practices
Hi, Cyndi --
I have to agree with Rob. My opinion, based on experience, is that you
should provide tangible contact information as well as email.
By providing virtual info only, you give the impression of being a
flighty and less reliable organization. Consumers tend to trust a
company that has an address and a phone number by which they can reach a
real human being. You're giving them the assurance that you actually do
exist in the brick-and-mortar world.
If they're only given an email address (and presumably a response from a
human being will not be immediate) you're not exactly instilling
visitors with confidence in your organization.
If you show them that you are, in fact, a company full of humans, you're
starting off with a far more positive and trustworthy image, giving your
site visitors a much better first impression.
Hope this helps!
Aimee Kessler Evans
Marketing & Public Relations
DigitalGrit
More Effective Web.
973.316.9696 x165
www.digitalgrit.com
Blog: http://Digitalgrit.typepad.com
***DigitalGrit: The #1 Best Place to Work in New Jersey! (2005,mid-sized)
Received on Thu Aug 18 2005 - 15:58:28 CDT
