Re: Contact Info Best practices

From: Brad Jensen <brad_at_elstore.com>
Date: Fri 19 Aug 2005 07:52:51 -0500

 
> I almost never provide email addresses on a web site, but
> instead use an online contact form, such as the one at
> http://www.adastro.com/contact.html . The page also includes

> postal address, phone, and fax information of course, for the
> reasons stated by the other posters.

You can avoid the data miners to a great degree by making your email
link do a JavaScript function that assembles the email
address, there are a number of examples how to do this on the web.

I think an email address link is absolutely imperative, there are
many people who are most comfortable responding this way, and your
web site is about your customer's convenience, not yours.

We do business to business telemarketing of fairly large-ticket
software (avg sale 20K) so recently I have written program to
grab 'drive-bys'. What I do is read the web logs, do reversedns to
convert the ip of the browser to a domain, and then look up
that domain in our prospects file of about 50,000 companies.

Then our sales reps know that we have someone looking at us,
and they can place more attention on that account. We do not know
which individual is interested, just that someone from that
company is, but that's enough for us.

It wouldn't work if our customer universe was larger, our product
was cheaper, or our web visits a lot larger.

Sure perks up the salespeople!

Brad Jensen








Received on Fri Aug 19 2005 - 07:52:51 CDT