Advertisement delivery requirements

From: Leon Mergen <leon_at_antrophia.com>
Date: Thu 01 Sep 2005 11:34:32 -0500

Hello,

We're currently developing an advertisement delivery system, and I'm
currently busy with the functional requirements discovery.

I could think about what I would like to see in such a system and how
advertisement could/should be delivered, but I thought I'd better ask
the people on this list - after all, it seems like the people
subscribing to this list are used to working with different kind of
advertisement management systems. I was hoping someone (or even better,
a few people :-)) could give me their thoughts about issues like:

* Aside from the usual functionality such as managing the
campaigns/banners, what functionality do you appreciate most ?
* Is there any functionality that you would like to see in a system,
that you haven't been able to find ?
* What functionality do you (usually) use/miss when attempting to
improve the performance of a campaign ?
* A question targeted specifically to automatic campaign optimization,
what properties of a user would you like to see being used for this
automatic optimization, aside from the obvious properties such as
country, operating system and zone/publisher ?
* Was the performance of the software ( that is, maximum advertisements
delivered a day ) an important factor in the decision which software
solution to buy ? What other aspects did you consider most ?
* Are real-time statistics important, or is a delay of up to a few
minutes acceptable, if it would allow for faster responses ?
* Would you be interested in estimate how many people use advertisement
blocking software ?
* Would user tracking ( that is, identifying an unique user and
determining the date/time of the pages he visited in a session ) be a
tool you would use ? If so, would it help you improve your campaign's
performance, or would you be solely interested in this to improve your
website ( for example, you could see that a lot of users visit the
contact page, but never submit the form embedded in it - this could lead
to the conclusion that the contact page needs improvements ) ?
* Would functionality that allows you to connect the advertisement
delivery system with external systems ( such as an xml feed that can be
used by an external application ) be a useful feature to you ?
* Is a completely customizable layout of the administration panel a
requirement, or is the default layout usually enough ?
* Is pricing an important aspect to you ?

I've got a lot more questions, but I think this will give you an idea
what information I'm looking for... I hope someone is able to give me
his opinion about some of these issues.

Thanks a lot for any responses!

Regards,

Leon Mergen





Received on Thu Sep 01 2005 - 11:34:32 CDT