Re: Looking for feedback on good email response rate

From: Jim Namaste <jim.namaste_at_netpartners-marketing.com>
Date: Mon 19 Sep 2005 15:34:12 -0500

Suzanne Errera <serrera_at_lkmideas.com> wrote:

> We recently sent an e-newsletter purchased thru a website that we
> advertise
> on - targeted to their audience. They sent 114,495 emails, 10,381 were
> opened and 1496 clicked through to our website.
> Is this considered a good response?

Not knowing anything else, I would say that is great.

If you are trying to evaluate results, relevant further info needed would
be:

   Was this a solo ad? What is audience history/loyalty/interest level (I am
assuming good targeting already?)
   Any sense/tracking of subject line effectiveness? (subject line vs
clickthrough; subject line vs conversion)
   When they clicked through, what sort of page did they arrive at?
   What was desired result once they clicked through?
   What was cost?

Jim Namaste
jim.namaste_at_netpartners-marketing.com





Received on Mon Sep 19 2005 - 15:34:12 CDT