Search Marketing Survey

From: Lee Odden <toprank_at_gmail.com>
Date: Fri 04 Nov 2005 16:13:26 -0600

SEMPO.org has launched their second State of Search Engine Marketing survey
at http://www.sempo.org/survey. This is an important opportunity for
companies to contribute in identifying trends and metrics for what is the
fastest growing marketing channel.

Last year's survey results are at:
http://www.sempo.org/research/sem-trends-2004.php
Some very interesting insights from the 2004 survey::

* Advertisers expect to spend $4bn on search marketing
* Paid search was allocated 81%
* Organic search was allocated 12%
* Paid inclusion was allocated 4%
* Brand awareness was the #1 goal for search marketing
* Advertisers expected to spend 39% more on search marketing on average over
the previous year

Who Should Take This Survey?
Please complete this survey if you are engaged in the capacity as online
advertisers (including both marketing staff and management), site managers,
marketing agencies and search engine marketing service providers.

Thanks,

Lee Odden
TopRank Online Marketing
http://www.toprankresults.com
Misukanis Odden Public Relations
http://www.misukanisodden.com




Received on Fri Nov 04 2005 - 16:13:26 CST