Selling out inventory

From: Cliff Kurtzman <moderator_at_o-a.com>
Date: Fri 18 Nov 2005 15:30:23 -0600

I saw a news article today about web sites selling out their
inventory far in advance:

"The home pages of Yahoo! Inc., Time Warner Inc.'s AOL and
Microsoft Corp.'s MSN are sold out on big display ads for
months in advance, the Wall Street Journal reported."

"The selling of ads in advance, as well as the rising costs
of online ad units, marks the shift of ad dollars from TV
and print media to the web."

For the full story, wsj.com and also:

Websites Ads "Sold Out"
http://www.imediaconnection.com/news/7317.asp

Is anyone seeing a similar trend (the sellout of your online
inventory far in advance)?

Conversely, has anyone had the experience to wanting to
buy on a site and have had to wait months for a placement?

---------

I also added two new deals today to the industry deal flow listing:
http://www.o-a.com/acquisitions.html

Think Partnership (CGI Holdings) acquires 51% of Crystal
Reference Systems for $1.55M

RelationServe Media (RSVM.OB) and a group of institutional
investors acquire SendTec from theglobe.com (TGLO.OB) for $49M.


--Cliff

Clifford R. Kurtzman
CEO | Moderator
ADASTRO Incorporated | The Online Advertising Discussion List
http://www.adastro.com | http://www.o-a.com
(281) 480-6300




Received on Fri Nov 18 2005 - 15:30:23 CST