Re: Selling out inventory

From: Matt Mickiewicz <matt_at_sitepoint.com>
Date: Mon 21 Nov 2005 10:58:00 -0600

Definitely!

Demand in 2005 has been higher for us anytime since 1999/2000.

Several of our ad spots, including our homepage, are already sold out
until *2007* and many more aren't available for 3-6 months, or longer
in some cases.

It seems that as prices on Yahoo/AdWords soar past $1/click for
many keywords, it makes more and more sense for sense for
businesses to diversify their online advertising onto other
web properties, where the average CPC will frequently be lower
than for paid-search advertising.

Cliff Kurtzman wrote:
>Is anyone seeing a similar trend (the sellout of your online
>inventory far in advance)?

____________________________________

Matt Mickiewicz
SitePoint - Books for Professional Web Developers

e: matt_at_sitepoint.com
w: www.sitepoint.com
    www.editize.com
p: 604 716 4638
f: 630 214 3583
____________________________________





Received on Mon Nov 21 2005 - 10:58:00 CST