Banner Ad Management System

From: Cyndi Kennedy <ckennedy_at_mygrocerydeals.com>
Date: Wed 23 Nov 2005 17:41:58 -0600

Hi All:

We are a web site publisher with a display ad system. We just went live late
in October and we have not yet begun hard marketing efforts. Our audience is
the grocery consumer. We have a few advertisers, but want to fine tune our
"system" more.

We are currently fine tuning our banner ad management system and have some
contextual criteria in place for selective display (i.e. banners can be
geotargeted to an area as large as country or displayed on minute criteria
levels like members with just shellfish allergies).

I am looking to gather a wishlist of banner ad display criteria and
revenue-centric reporting criteria to compare against what I have compiled
and would love to hear any input from advertisers, publishers and anyone
else with banner ad display management systems in place.

_____
Cyndi Kennedy
Director, Marketing Services
http://www.mygrocerydeals.com
38 Auriga Drive, Unit 3
Ottawa ON K2E 8A5
T. 613.224.2525
F. 613.224.4848
C. 613.223.5425








Received on Wed Nov 23 2005 - 17:41:58 CST