Re: Google AdSense vs. Yahoo! Publisher Network

From: Miki Dzugan <mdzugan_at_roi-web.com>
Date: Tue 29 Nov 2005 09:59:31 -0600

Cliff,

I have a question. I'm not familiar with Yahoo Publisher Network, but I
assume it is for the Yahoo content targeted ads?

If that is the case, I think Yahoo has a chicken and egg problem. As an
advertiser, the content targeted program for Yahoo is very weak compared
to Google - small inventory of ad space, I assume. So we are less
concerned with using Yahoo content targeting, in fact turn it off most
of the time. Now you say that the inventory of ads is too small for the
publishing partners. Which comes first, the inventory of space or the
inventory of ads?

--
Miki Dzugan
Rapport Online Inc
Savvy Internet marketing that brings results, that's ROI.
http://www.roi-web.com
Phone: 651-224-2277
Cell: 651-224-8709







Received on Tue Nov 29 2005 - 09:59:31 CST