Re: email marketing - software or service?

From: Rob Frankel <rob_at_robfrankel.com>
Date: Tue 20 Dec 2005 08:28:54 -0600

Marilyn Jones wrote thusly:

>It seems like a hosted service might be best. We
>definitely want to be able to personalize the
>greetings, do split run tests, and track opens,
>bounces, forwards etc. It should also run with an
>Excel database.

Been down this road as we developed http://www.i-legions.com and I
can tell you that every one of our Branded Communities is hosted by a
third party, including http://www.Frankelbioz.com. It's MUCH better,
because even for small communities, the third party host continuously
updates his whitelisting with the major ISP's, which is the critical
link.

Sending mail from your own server is very risky. If you get one too
many SpamCops - and believe me, lots of people unintentionally report
the mail they signed up for as spam - your entire domain could be
blacklisted, which means nothing from your site will get to those
subscribers again.

Also, resist the temptation to go with HTML mail. It's among the top
five spam alert triggers.
--
Rob Frankel

"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, branding expert and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL
AIM/SKYPE/GIZMO: ROBFRANKEL
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Received on Tue Dec 20 2005 - 08:28:54 CST