Re: Purchasing Domain Names and ROI Tracking Software

From: Rob Frankel <rob_at_robfrankel.com>
Date: Thu 29 Dec 2005 13:30:12 -0600

Aaron Solomon wrote:

>I am wondering if I can get some feedback as to whether it makes sense
>to buy **unsold** domain names related to my business. I would have
>these domains redirect to my website in the hope of driving more traffic
>to my site. Does it generally pay to buy domain for the sole purpose of
>redirecting them to your site?

It absolutely pays. I have something like 20 domains pointing to my
own site, and there's no question that the related terms do much to
increase qualified traffic.
--
Rob Frankel
"Branding is not about getting your prospects to choose you over your
competition; it's about getting your prospects to see you as the only
solution to their problem." (TM) -- Rob Frankel, branding expert and
author of "The Revenge of Brand X: How to build a Big Time Brand on
the web or anywhere else."
http://www.RobFrankel.com
818-990-8623 or 1-888-ROBFRANKEL




Received on Thu Dec 29 2005 - 13:30:12 CST