Re: Purchasing Domain Names and ROI Tracking Software
> I thing it is a great idea to buy as many domain names as posible if
> they relate to your business. There are plenty of low cost domain
> hosts that you can park your names. I find the most usuful when
> used in direct mail or print advertising. Many people no longer enter
> anything after the domain name when typing the URL into a browser.
> Using unique domains eliminates this and allows you to track where
> your traffic is coming from.
That might work great for tracking direct mail or print advertising, but it is
not a good strategy as it relates to search engine optimization. Search
engines view multiple domain names pointing to the same website as a
spamming technique and will use it as a criteria for banning your site from
their database. The only time maintaining multiple site domains is a good
idea is if you can create a series of "mini sites" that are all linked to
one another by product category. For example, one site for bridal gowns, one
for bridesmaid dresses, one for veils, etc. This strategy allows you to
create the requisite inbound text links to each site, each of which is
supporting one company, while being optimized for a specific product
category.
Teri Ross
President, Imagine That!
Search Engine Marketing and Web Site Analytics
=B3What Gets Measured Gets Managed=B2
Minneapolis =AD New York - Mumbai
952.593.0776 Direct Phone
612.677.3671 e-Fax=20
612.384.7206 Cell=20
http://www.imaginethatinc.us
Received on Wed Jan 04 2006 - 20:06:40 CST
