Re: Survey Effectiveness

From: Amrit Hallan <amrit.hallan_at_gmail.com>
Date: Fri 27 Jan 2006 09:49:06 -0600

Jeremy Stetson wrote:

>This company is about to survey its customers (to gauge satisfaction with
>service) and wants to know which method is best:
>
>2) Link within an email that is the bulk of the service itself, to a webpage
>survey that could be answered anonymously

I think this is a better way to go as you rightly said people would
hesitate to give negative feedback in an email. Another thing is, unless
they are familiar with you, they are not going to reply.

>Sadly, we're lacking in the technical skills required for an HTML-based email
>survey, and there are no incentives to offer to respondents.

Even if you have the required technical skill, you should avoid sending
HTML-based emails.

Amrit Hallan
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Website Content Writer & Freelance Copywriter
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Received on Fri Jan 27 2006 - 09:49:06 CST