Re: Advertising rates

From: Matt Mickiewicz <matt_at_sitepoint.com>
Date: Fri 27 Jan 2006 17:26:15 -0600

I dug up a few sources for you:

Good reading on "averages":
http://advertising.msn.com/articles/jimm_industryavg.asp

Average CPM is $16.71 USD:
http://www.marketingvox.com/archives/2006/01/17/4q_online_advertising_beats_media_execs_expectations/

In general, online advertising is much more targeted
and measurable than offline advertising. Try targeting
software developers, web developers, or graphic designers
offline, and you'll quickly see there's very few choices,
and a very small reach as many in that group do not regularly
read industry magazines, watch industry specific shows,
listen to industry-specific radio broadcasts, etc.

____________________________________

Matt Mickiewicz
SitePoint - Books for Professional Web Developers
e: matt_at_sitepoint.com
w: www.sitepoint.com
    www.editize.com
p: 604 716 4638
f: 630 214 3583




Received on Fri Jan 27 2006 - 17:26:15 CST