Re: Unsold ad space?

From: Steven R. Christensen <steve_at_hurricanedigitalmedia.com>
Date: Fri 03 Feb 2006 10:02:16 -0600

Hi, Liz. The reality is that everyone will promise you this but it will really
be left up to you to manage it and you open yourself to certain risks that
will probably be unacceptable to your audience. You will also tend to
drive the value of your inventory down to some extent.

My advice would be to only accept it on an individual campaign basis.
You will then retain control and keep the value you have built up.

Steven Christensen, CTO
Hurricane Digital Media LLC
6320 Monona Dr.
Madison, WI 53716
Phone: 608-222-1001
mobile: 608-695-0708
steve_at_hurricanedigitalmedia.com
http://www.hurricanedigitalmedia.com




Received on Fri Feb 03 2006 - 10:02:16 CST