Initial Thoughts on MSN adCenter

From: Josh Freedman <joshfreedman_at_yahoo.com>
Date: Tue 14 Feb 2006 16:06:43 -0600

I recently received an invitation to try the MSN adCenter Beta. Here are some
first impressions:

 First and most importantly, MSN adCenter implements the fixed bid-for-position
technique of Yahoo! Sponsored Search (and almost everyone else) instead of the
vastly better AdWords method of rewarding better performing ads with more bid
power. This means that ad placement will be subject to the same bid inflation,
pinning, gap-surfing, and other time-consuming and wasteful techniques seen
 YSS. This rewards MSN at the expense of advertisers.

 MSN adCenter doesn_t at first look like either AdWords or Yahoo! Sponsored Search.
Instead of a typical dashboard, the design is more along the lines of a typical
Windows "wizard", comprised of a series of steps. This is fine for starting out and
building Orders (basically equivalent to campaigns), but it is inconsistent with
maintenance tasks.

A few more comments can be found in my corresponding blog entry:
http://www.web1marketing.com/blog/index.php/archives/review-of-msn-adcenter-beta/

I'll almost certainly add more to the blog when I've got more time to play with it.

Josh Freedman
www.web1marketing.com
joshfreedman_at_yahoo.com





Received on Tue Feb 14 2006 - 16:06:43 CST